Coffee retailer Starbucks has just opened the a new store in Bali called Starbucks Dewata Coffee Sanctuary on January 12th. This would be the 10th Starbucks Reserve store in Indonesia, and also the largest in Southeast Asia. What makes this new outlet even more special is that there’s interactive experiences that tantalise the senses and teach the customers all about coffee farming.
The 20,000 square-foot sanctuary includes a 1,000 square-foot coffee farm out front and a seedling nursery on the second floor of the store. After entering the outlet’s concierge, customers are greeted by a de-pulping station where they can assist local coffee farmers in washing, drying, and raking the green coffee beans. While on the second floor, customers can learn about the delicate process behind coffee farming and even plant seeds at the seedling nursery & greenhouse.
As Indonesia is the fourth largest Arabica coffee growing region in the world, the store’s location is a way to pay tribute for high quality coffee that the country has to offer for coffee lovers. The Starbucks Dewata Coffee Sanctuary features traditional and gorgeous Balinese craft and Indonesian art.
We began sourcing Indonesian coffees more than four decades ago and have always been stuck by the sense of community and care for the coffee journey at every step.
– Kevin Johnson, Starbucks CEO
Customers can have coffee tasting at the bar with small-batch coffees and preparation classes. Using an interactive digital wall, customers can participate virtually to how coffee is planted, processed, roasted, shipped and brewed into a cup of espresso.
Starbucks Dewata Coffee Sanctuary is definitely more than your average cafe experience. As part of the Starbucks’ Reserve Stores, you can have a unique and hands-on experience at Starbucks. The store serves more than 100 Dewata-exclusive handcrafted beverages, food and merchandise, including the Lavender Latte.
Source: worldofbuzz.com, insideretail.com.au